Launch a Six-Figure Equipment Finance Business
50% of equipment brokers earned $200K+ last year*—Get the complete system to join them with zero experience required.
Complete training, lender network & deal coaching
Professional broker website built for you
8 weeks of live coaching with Josh Shull, CLFP
Week 4 Milestone
Live website + lender list + 5-10 real prospect conversations in your pipeline
Your Instructor
Josh Shull, CLFP
15+ years in equipment finance, helping new brokers launch profitable businesses
Industries Our Brokers Serve
How to Become a Six-Figure Equipment Loan Broker
A behind-the-scenes look at how brokers earn $1,500–$10,000+ per deal in a $1T+ market.
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The Hidden Goldmine of Equipment Financing
Equipment financing sits inside a $1T+ equipment finance and commercial lending market most people never think about
Nearly every truck, machine, and piece of revenue-producing equipment has to be financed by someone. While everyone's chasing crypto, flipping houses, or launching the next "agency," a quiet group of equipment finance brokers is making real money helping businesses get the equipment they need to operate and grow.
As a broker, you're the matchmaker between businesses that need equipment — trucks, excavators, printing presses, medical devices, manufacturing machinery, restaurants, you name it — and the lenders who can say yes when banks say no.
On many deals, brokers earn 2–10% of the funded amount in commission:
- •A $50,000 deal might put $2,000–$5,000 in your pocket.
- •A $100,000 deal can mean $4,000–$10,000+.
- •Larger "story credit" or specialized equipment deals can go well into five figures per transaction.
You don't need dozens of closings a month. Just a few solid funded deals can put you firmly in six-figure territory over a year — and many brokers do it with nothing more than a laptop, a phone, and the right lender relationships.
What Equipment Finance Originators Actually Earn
According to Wheeler Business Consulting's 9th Annual Equipment Finance Compensation and Production Survey (reported by deBanked in January 2025):
50% of surveyed equipment finance originators earned more than $200,000 in total compensation last year.
Nearly half of that group reported over $300,000.
The sample included originators from banks, independent finance and leasing companies, and broker/syndication shops.
In other words, six-figure income in equipment finance isn't some unicorn outcome — it's common for experienced producers who consistently originate and close deals.
Source: Wheeler Business Consulting LLC, via deBanked (Jan 8, 2025)
Read the full survey on deBankedBanks are saying no to small businesses — but they still need equipment.
Alternative lenders are hungry for well-qualified deals.
Brokers who can connect the two are in demand.
What You Actually Need to Get Started
A phone and internet connection
Basic communication skills (we show you exactly what to say)
A short list of go-to lenders (we give you this inside the program)
Willingness to talk to business owners
Your Guide Into Equipment Finance
I've spent years in the trenches as Director of Sales for a direct equipment finance lender. I live in the world of story credit and weird files — construction guys, printers, medical practices, and manufacturers trying to grow their businesses.
Now I'm the founder of Great Western Partners Corporation (GWPCO), where we help people build real, profitable equipment finance brokerages.
Why Listen to Me?
Certified Lease & Finance Professional (CLFP)
Director of Sales at direct equipment lender
Hundreds of deals across construction, printing, medical
Daily conversations with vendors and business owners
Real talk: I've seen what gets deals approved — and what kills them. This program gives you the same playbook I use every day, so you don't have to figure it out through trial and error.
Early Broker Wins from Real GWPCO Students
These are real GWPCO students. Their results are not typical, and your outcomes will depend on your effort, experience, and the deals you work.
"I went from knowing nothing about equipment finance to having real deals in my pipeline in under 60 days. I closed my first funded deal in Month 2 and made more on that one commission than I used to make in a month at my old job."
Patrick M.
Former construction foreman turned equipment finance broker
"The lender list and scripts alone saved me months of trial and error. Instead of guessing where to send files, I had a clear plan. Within a few weeks I had vendors sending me their tough deals and my first real pipeline."
Alicia R.
New broker who started part-time next to a W-2
"Josh's equipment finance broker course is the real deal. He walks you through the entire process from start to finish in a way that's clear, practical, and easy to follow. The step-by-step guidance, real-world examples, and proven strategies gave me the confidence to start taking action immediately. If you're serious about getting into equipment finance brokering, this course is the blueprint."
Jeff K.
GWPCO Student
What's Inside the GWPCO Box
Not videos and good luck. Real tools to start working deals in 60–90 days.
Broker Website
Professional site ready in days
Lender Rolodex
15–30 active funding partners
Deal Toolkit
Applications, templates, checklists
Outreach Scripts
What to say to vendors & borrowers
Deal Playbook
Structure deals like a pro
60–90 Day Plan
Week-by-week launch roadmap
Pipeline Setup
Track deals in any CRM
Live Zoom Calls
Twice-weekly support for 8+ weeks
Result: When vendors or borrowers look you up, you look like a real broker on Day 1 — not a side-hustle experiment.
What Your Next 60–90 Days Can Look Like
By Day 7
- •Your GWPCO-branded broker website and professional email are live
- •You have your lender Rolodex and basic tools ready
- •You've messaged a few vendors and contacts to let them know what you're doing
By Day 30
- •You've started regular outreach to vendors and business owners using the scripts
- •You've had multiple real conversations about equipment and financing
- •You've collected basic info (apps, bank statements, quotes) on early opportunities
- •You're starting to see which niches and conversations feel most natural to you
By Day 60–90
- •You've submitted your first deals to lenders
- •You've seen approvals / counteroffers / maybe a decline or two (that's normal)
- •You have a real pipeline, not just ideas
- •If you follow the plan, you've got a live pipeline with real deals and a clear path to your first funded transaction
I can't promise income, but I can give you the exact GWPCO system I use to get equipment finance deals funded.
What Your Week Actually Looks Like
Most new brokers can run this in 7–10 focused hours per week around a job or business.
- 1–2 hours:reviewing training modules, playbooks, and real deal examples
- 3–5 hours:vendor and borrower outreach using the scripts (calls, DMs, follow-ups)
- ~1 hour:live GWPCO Zoom call for deal review, outreach feedback, and Q&A
Is This Right for You?
Quick self-check before you apply
Good Fit
- Willing to treat this like a real business
- Can commit 7–10 hours per week
- Like talking to business owners
- Okay with hearing 'no' sometimes
Not a Fit
- Want push-button passive income
- Refuse to talk on the phone
- Uncomfortable with deal uncertainty
- Unwilling to take responsibility
Still not sure? Book a 15-minute call to discuss.
GWPCO Broker-in-a-Box™ Enrollment
GWPCO Broker-in-a-Box™ is a hands-on program. I'm keeping the group small so I can stay closely involved with your launch and early deals.
What You're Really Getting
This isn't just a course. It's your complete brokerage infrastructure built and delivered to you.
Total Value
$6,804
Your Investment
$3,997
All-In Bundle pricing shown
Core Program
GWPCO Broker-in-a-Box™ – Core Program
Or 4 payments of $897
Or $497 today + $297/mo for 11 months
For self-starters who want the full system and are comfortable DIY'ing their tech.
- Full GWPCO Broker-in-a-Box™ curriculum
- Lender Rolodex & "who funds what" cheatsheet
- Outreach scripts, intake packets & submission checklist
- 60–90 Day Launch Battle Plan
- Pipeline & CRM framework
- Live Zoom: Twice-weekly GWPCO group Zoom calls for your first 8 weeks
Best if: You're comfortable configuring your own site and mainly want the system, lender intel, and Zoom support.
All-In Bundle
GWPCO Broker-in-a-Box™ – All-In (Program + Site + Hosting)
Or 6 payments of $747
Or $597 today + $397/mo for 11 months
For serious brokers who want GWPCO to build and host their core sales asset and move faster out of the gate.
- Everything in Core
- Done-for-You GWPCO Broker Site Build & Launch
- Domain & form setup, basic tracking, and go-live support
- 12 months of Hosting & Growth Plan included
- Extended Live Zoom: Extended access to the twice-weekly group Zoom calls beyond the initial 8 weeks
- Private Onboarding Call: 1:1 Zoom where we review your niche, lender list, and launch plan
If you bought the program, site build, and 12 months of hosting separately, it would be over $5,000. With this bundle, you get everything for $3,997.
After your included 12 months, GWPCO Hosting & Growth is currently $67/month and you can cancel anytime. If you ever cancel hosting, the site is still yours — you can move it to your own host or developer at any time.
Elite Partner Tier
Maximum Support & Personalized Guidance
Or 3 payments of $2,697
For ambitious brokers who want direct access to Josh and maximum support during their first 90 days.
- Everything in All-In Bundle
- Weekly 1:1 Deal Reviews with Josh for 90 days
- Priority Lender Intros: Personal introductions to key lenders in your niche
- Direct access to Josh via private Slack channel
- Custom niche strategy & positioning session
- Priority support for all technical and business questions
Limited to 5 Elite Partners per cohort. This tier is for brokers who want to move fast and have direct access to proven strategies and lender relationships.
Action-Based Support Promise
If you launch your site, follow the 60–90 day battle plan, and still aren't seeing real deal opportunities in your pipeline, I'll personally review your outreach, positioning, and lender strategy and help you adjust.
How This Can Pay for Itself
In many niches, one funded equipment deal can generate $1,500–$10,000+ in commission, depending on the deal size and lender structure. Two or three solid funded deals can more than cover your enrollment. I can't promise income, but I can give you the exact GWPCO system I use to get equipment finance deals funded.
I'm accepting a limited number of brokers at this pricing so I can stay hands-on with everyone's launch and early deals. Once those seats are filled, enrollment closes or the price may go up.
What If This Doesn't Work for Me?
Let's address the elephant in the room. Here's the honest truth about risk and reward:
The Investment
$2,997–$7,497
One-time program cost
- •Full curriculum, templates, and lender network
- •8+ weeks of live group coaching
- •Website build and hosting (All-In Bundle)
One Funded Deal
$1,500–$10,000+
Typical commission range
- ✓Program potentially paid off with 1-2 deals
- ✓Every deal after that is pure profit
- ✓Build a recurring income stream
The Math is Simple
2 Deals @ $2,500
$5,000
Program Cost
-$2,997
Net Profit
+$2,003
That's just 2 deals. Now imagine closing 2-3 deals per month consistently.
Plus: Action-Based Support Promise
Follow the system, put in the work, and if you're not seeing results, I'll personally review your strategy and help you course-correct. You're not buying a course—you're getting a partner invested in your success.
Frequently Asked Questions
Questions Not Answered Here?
Jump on a quick call with me. I'll walk you through exactly how the program works, what support looks like, and whether this is the right move for you right now.
Schedule a Call with JoshStill on the Fence?
Here's what happens when you try to do this alone vs. with a proven system:
I don't have finance experience
DIY Approach
(Slow, expensive, frustrating)
Try to figure it out alone through trial and error
GWPCO System
(Fast, proven, supported)
Get proven scripts, lender intel, and deal flow framework from day one
I don't know any lenders
DIY Approach
(Slow, expensive, frustrating)
Spend months cold-calling lenders who ignore brokers
GWPCO System
(Fast, proven, supported)
Start with curated lender list + 'who funds what' cheatsheet
I can't afford to quit my job
DIY Approach
(Slow, expensive, frustrating)
Jump in full-time with no safety net
GWPCO System
(Fast, proven, supported)
Start part-time (7-10 hrs/week) and scale as deals close
What if I can't find clients?
DIY Approach
(Slow, expensive, frustrating)
Wing it with generic cold calling
GWPCO System
(Fast, proven, supported)
Use proven vendor outreach templates and niche targeting strategies
The Choice is Clear
You can spend months (or years) figuring this out on your own, or you can fast-track your launch with a proven system, live coaching, and direct support.
Limited spots available. Enrollment closes when cohort fills.
Quick Application
2 simple steps to see if we're a fit
Questions? Email js@greatwesternpartnerscorp.com or call 316-285-0705